How to grow and earn with Youtube Part-3


 Step 4: Creating Shareworthy Content

 

 

Your first video will probably not be everything you were hoping for. That’s fine – practice makes perfect! The more you create content, the faster and easier it will be and the quality will improve as will your skills.

What you want to do is practice making and uploading videos until you’re familiar and comfortable with the way the platform works.

 

Watch a lot of videos in your market and see what channel owners are offering. Pay attention to their format and overall structure, along with their pacing.  Take plenty of notes!

Then, createa content schedule and stick to it.

 and upload them (you don’t have to actually publish everything you upload). The more you practice, the better you’ll become, just like every other skill you’ve learned.

 

The post production process is very important as well, especially when it comes to creating engaging content free of lag and poor pacing. 

 

The main thing to pay attention to during the editing process is to remove any unnecessary pauses, lags and to ensure that you keep a steady pace so that your content flows smoothly and keeps your viewers’ attention.

 

You can also save a lot of money by learning how to edit your own videos. Popular Vloggers like Jake Paul and Felix Kjellberg use Adobe Premiere to edit their videos. You’ll pay just over $20 a month to use it, but it’s very intuitive and comes with everything you’ll need to get started.

You can check it out here:  https://www.adobe.com/creativecloud/plans.html

If you want to follow the lead of popular vlogger Casey Neistat, you can use the Final Cut Pro app.

Final Cut Pro is easier to use than Adobe Premiere and comes packed with useful features that’ll help you create stunning videos. It also includes outstanding organizational tools that will make project planning easier.

There’s free editing software available as well, including iMovie which has a minimal learning curve and comes pre-installed on Mac-based operating systems.

It’s a great tool for starting out, and will help you learn the basics of video editing quickly and easily.

 

YouTube isn’t a difficult platform to learn. In fact, its popularity is mostly due to how easy it is to use. You can upload videos in a range of formats and YouTube converts them into Adobe Flash for you (this gives you a file extension of .FLV).

 

Doing this allows YouTube to play your videos on its flash player (which anyone can upload for free and use). 

 

Another great benefit of this is that you can embed your video into a website just by copying the HTML code and pasting it into your site. This lets any of your website visitors watch the video on your site using the YouTube player.

 

This way, you don’t have to host the videos on your own site and use up a ton of bandwidth.

 

Bandwidth is the range of signal frequencies you need to transmit data over the internet – and you have to pay for what you use. Let YouTube carry the bandwidth burden for you!

 

Of course, most people will likely find your video by searching Google or YouTube’s on-site searchfor relevant content. In order to help connect viewers with the videos they’re looking for, YouTube utilizes a complex algorithm that’s made up of over a million lines of code.

One of the main factors they use to figure out which videos to show is video metadata.

 

Metadata is the title, description, thumbnail, and tags you give your video when you upload it. That means you need to make sure your tags are relevant to the video content (and that they match the keywords viewers would use to search for your content).

 

YouTube also measures video quality by measuring the length of time it’s being watched. If a lot of viewers leave the channel before your video is over, this suggests that your video had a misleading title (or thumbnail), or that it didn’t give viewers what they were looking for.

 

If they stay until the end, your video is likely appropriate for the search terms used, and it will be given a higher ranking than videos left unfinished.


Tips: Spend some time watching videos from your favorite channels, especially from creators in your niche. 

 

Pay attention to their overall style, how they create transitions, what their pace is and branding style.

·       What kind of voice and tone do they take when creating videos?

·       Do they create head-talker type video content more often than other formats?

Take notes!  We’ve mentioned this already but it’s important, especially when you are doing market research in order to create a plan for your own channel.  You’ll want to reflect on this later.

And finally, give yourself the freedom to make mistakes. You’ll learn a lot throughout the process and the kind of video content you create today will likely look a lot different from what you create a year from now when you’ve had the time and experience needed. 

 

The important thing is to stay consistent, follow a content schedule that your subscribers come to rely on and stay true to your brand.

Step 5: Build Your Subscriber Base

 

 

When it comes to growing an audience, there are a few easy things you can do to give your channel the best chance at being successful. 

First, you’ll want to consistently work on creating a strong backend. This means that the more video content you can publish, the better. 

 

Providing subscribers with a ton of content to consume will keep them on your channel longer and will work towards facilitating the process of converting a visitor into a loyal subscriber.

So, work on building up your library of content.  This is why creating a content schedule is so important. Decide on whether you plan to create one video a week, every other week or once a month – the choice is yours.  But keep in mind that when you’re in the initial stages of creating a channel, you’ll need to put more time and energy into creating more content just so your audience has enough to engage with.

 

So, consider spending a few weeks (maybe even months) creating content for your channel before you publish.  That way you can provide enough upfront to keep people engaged.

Tip:  Subscribers prefer channels that provide fresh, new content on a regular basis. You can set yourself up for long-term success without becoming overwhelmed by creating content in batches and then stock-piling it for future release. 

 

That way, you’re able to take breaks in between to recharge while still having fresh content to upload.


You should also include a direct call-to-action in both your video content itself as well as in the description. Don’t be afraid to ask viewers to subscribe, like and turn on notifications for your channel. Not everyone will understand how YouTube works so remind them that they need to subscribe in order to be notified when new content is available.

In addition, people like to support new channels so if you directly ask people to subscribe, comment and like your video because it helps your channel grow, chances are they’ll do it!

You could also end your video with a question or request for feedback. This will encourage people to leave comments which will signal to YouTube that your channel is growing and that it should be shown more frequently. The more activity a channel gets, the more often it’ll appear in search results.

You can also organize your channel’s content in order to help people find what they’re looking for. Consider setting up playlist style arrangements that organize your content based on topic or style. Your subscribers will appreciate it and chances are they’ll binge a lot more content if they run through video playlists.

You should also be on the lookout for ways to network and cross-promote with other channel owners.

 

Give a shout-out to another channel or consider providing links in your video content to other channels. This will get you on the radar of established channels who may be open to networking!

Just the same, look for opportunities to be a guest on relevant channels.

 

This can be done a few different ways including by collaborating on just one video, two separate videos that are pieced together (where you create one part of the video and someone else creates another part of it), or by creating content exclusively for another channel as a way of introducing your brand to their audience while giving the creator fresh content to publish.

 

When it comes to reaching out to other channel creatorswhen looking for possible collaborations, you can easily connect with them through their social media accounts, through email, or directly through their video comments or blog.

 

Just be careful when approaching channel owners so that you’re highlighting what’s in it for them (free content, etc.).

 

In addition, you should spend some time engaging with their content, following their channel and studying what it is that they do.

 

That way, when you reach out to them you can show that you’re familiar with their content and brand and explain why you believe a collaboration would be mutually beneficial.

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एक टिप्पणी भेजें

इस ब्लॉग से लोकप्रिय पोस्ट

आज, अभी नशे का सामान छोड़ दीजिए

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दिल होकर बीमार, जिसकी हालत तार तार कहता है कि आप धूम्रपान छोड़ दीजिए। लीवर है खराब, डॉक्टर देते हैं जवाब आप जाना दारू की दुकान छोड़ दीजिए। काले लाल दांत, नहीं होते है बर्दाश्त आप गुटखा, खैनी और पान छोड़ दीजिए। लग गई है लत, कैसे छूटेगी कमबख्त आप देना फालतू का ज्ञान छोड़ दीजिए। छोड़ो ये नशा और अपने मन को मना मजबूती से अपने दिल में ठान छोड़ दीजिए। नशे से बर्बाद, लोग करते हैं फरियाद आज, अभी नशे का सामान छोड़ दीजिए।
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